In the contemporary scenario, effective marketing is all about creating engaging content that is relevant to the targeted audience. Gone are the days where a simple picture would do the wonders. Our attention span has naturally lowered, given the wide range of choices available in every aspect of our living. Marketing has evolved to another level and requires engaging video content to grasp the attention of the audience.
Understanding Video Marketing
Video marketing can be simply understood as a marketing technique where dynamic video content is used to engage with the audience and communicate the message effectively. Video marketing is generally associated with strong marketing campaigns that help to promote the brand name, products, and services efficiently. There are multiple benefits of using video marketing, such as improvement in search engine ranking, better conversion rates, etc.
The rise in video content is owed to the penetration of the internet in remotest areas and the rise of social media in general. Video content is well received by the audience as it demonstrated multiple aspects of the story and gives the audience more contexts. In addition to this, video content saves a whole lot of time for the audience. Also, a lot of marketing information cannot be shared without using dynamic videos to reach the targeted audience.
Tips To Leverage Video Marketing For Your Business
Using video marketing effectively can work wonders for your business, here are a few video marketing hacks that you can follow to achieve your marketing objectives.
Create a story
One of the most important things to keep in mind while using video marketing for your marketing campaigns is that you need to tell your audience a story using your video. Now, we human beings are naturally wired to be more responsive towards stories than anything else. Creating a robust storyline will help to bind your audience together throughout the entire video. This will increase the chances of conversion, at the least, it will help with the brand recall objective.
If you want the audience to watch your video content with full attention, you’ll need to add some value through the content. The best way to do so is by building a story that your audience might like. If your videos are only sales-oriented and have only one aspect, then it won’t connect well with the audience. The chances of people ignoring those videos are highly likely. The best piece of video content revolved around a story that connects with the audience, it helps to make more human contact with your prospective customers.
Use the initial few seconds prudently
The secret to creating a video that will gain eyeballs is by focusing on creatively placing the initial few seconds of your video. Keep yourself in the viewer’s shoes and think about all those random videos that you ignored on your social media feed. What was the most common element? Well, a mundane video opening is surely going to be at the top of your list. Now think about all those videos that you did watch. The first few seconds are always attention binding, and that’s the key.
As per the research data, the average attention span on social media sites and other online portals are less than 9 seconds. So, you have to work the magic in those 9 seconds if you want your audience to stick with your video content and watch it all. You should focus on how to bring your story into the picture in those initial seconds to make an impact. Creating a hook at the beginning of the video is the perfect recipe for grabbing the audience’s attention. One of the easiest ways to do it is by placing a catch thumbnail.
Targeting relevant audience across social media
No matter how good your video is, it won’t help you achieve your marketing objective if you place it in front of the wrong audience. Let’s say your company sells skincare products for women, and somehow you have targeted men, no matter how good your video or product is, it won’t help to sell your good. When it comes to advertising on Facebook, video content has dominated the game and performs much better than any other form of content, but the prerequisite remains to target the relevant audience.
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Facebook offers a very detailed and dynamic audience targeting to marketers on its platform. It allows you to select, filter, and narrow down the audience as per the age, gender, interest, language, location, etc. It even allows you to select the placements on its platforms. It provides the utmost diversity and flexibility when it comes to targeting potential customers. All you need to do before creating compelling video content for your marketing campaign is to carry out in-depth audience research.
Be selective while using the audio in your video content
Your audio has much more power in making or breaking the game than you might realize. It’s like another weapon in your marketing arsenal. Using the right form of audio or sound in your video content will help the audience to stick with your video for long. It helps to create a psychological impact on the audience. Imagine watching a horror movie without the sound; is it even a horror movie anymore? That’s exactly how your audio helps to create an impact on the audience’s mind.
Use clear CTAs
Call to Action (CTA) is your ultimate pitch to the audience watching your video content. It helps to guide the audience in taking the desired action that helps to achieve the marketing objective. Your call to action could be anything depending upon your marketing objectives. It doesn’t always have to be sales-oriented instead, you can ask the audience to subscribe to your channel or share with others. If you are in the business of teaching how to make a video game, you can go with ‘learn more’ or something similar. In short, it should guide the audience to take certain actions after watching the video.