Communicative and visual coherence of a website
Efficient communication is vital when speaking to people directly or indirectly. On a website, you cannot manage to speak to people face-to-face. They cannot read your facial expressions or body language. They cannot even read your mood and you cannot either.
When creating a website like icecasino, the designer considered communicative and visual coherence. That is why users without technical knowledge can still communicate with this website. Visual communication tools can emphasize the most crucial details and attract the attention of users.
How visual communication works?
Visual communication refers to when you communicate with graphics, images, colours, and sizes. In visual communication, a designer avoids the usage of words. The graphical representation of information is like the physical gestures we do when relaying information. They pass information and emphasize areas people should focus on.
Visual communication is capable of grabbing attention. To create the best visual web design, you should consider factors such as position, colour, size, shape, proximity, pattern, contrast, orientation, and alignment. Visuals are flexible and easy to use in your web design to portray content.
Advantages of using visual communication tools in a website design
Text is easy to add to any web design. However, people are visual beings and will respond fast to colourful and shapely things. When they view content, they remember about eighty per cent of it later. On the other hand, people recall only ten per cent of what they read.
Research shows that the human brain can process graphics sixty thousand times faster than text. If there is a video and a blog on one topic, many people will prefer to watch the clip. Based on these simple facts, you can easily see why including visual communication in a website design is crucial.
With graphical information, you can direct web visitors where you want them to go. The most crucial thing you can do with visual communication is grab users’ attention. These tools break down complex textual information into something that people can view and easily understand.
Creating a Visual Hierarchy
Although the human brain can process visual objects easily, it does not like disorder. If graphical content is all mixed up and incoherent, the same people who love to watch would rather read text. That is why you need a visual hierarchy to help you organize your graphical information on a web page in a sequence that viewers can comprehend.
A hierarchy will convey the most crucial data on a page. To start, determine the most vital element of a page and how you want web users to track it. Lastly, decide where you want your web visitors to land. Usually, the title forms the most crucial element of any page. So, increase the font of your title, bold it, and italicize it if you want.
From the title, where do you want your visitors to see? Perhaps you want to show them a graph, or an infographic. If you select an infographic, ensure it has a much smaller size than the page title. You do not want it to steal the attention from the title.
Again, do not make it too small or too dull that people will ignore it. The final area you want them to explore is probably your CTA or call to action so that they can decide if they want to buy. It should always appear at the end of the page.
Now you know how to use visual communication tools to speak to your online audience. Focus on size, contrast, colour, and white space when creating a visual hierarchy. When you improve the visual web design you have, you will notice a difference in how people communicate with your site.