Furukawa Talks The Relationship of Nintendo with its IP

Mandatory Credit: Photo by Kiyoshi Ota/Epa/REX/Shutterstock (7941327f) A Statue of Nintendo Co 'S Video Game Character Super Mario Stands at the Company's Showroom in Tokyo Japan 27 July 2016 Nintendo Co Reported a Fiscal First Quarter Loss of 24 53 Billion Yen (232 1 Million Us Dollars) in Spite of the Global Success of the Pokemon Go Game Which the Company Holds a 32 Percent Stake in Pokemon Co who Jointly Developed the Augmented-reality Game with Niantic Inc Japan Tokyo Japan Business Nintendo - Jul 2016

Close Furukawa, president of Nintendo, has been interviewed by TIME magazine, and this time he talked about the relationship that unites the company with its IP in the most popular way, claiming absolute fidelity to the intellectual property of the most successful of Kyoto’s house, but not forgetting the experimentation.

“Nintendo exists thanks to our games, our ideas and characters in the IP that we have built in almost 40 years of work. We will continue working in Mario, Zelda, Pokemon, Donkey Kong and all our franchise success, at the same time I agree, we leave our team the opportunity to experiment, otherwise we could expand, we want to try new things and venture into unknown territories “.

These are the words of Furakawa, which then continues: “Nintendo is a company that is always linked to the world of entertainment, other companies participate in a technological career that does not belong to us, we develop games and we are happy to produce fun games. It is not a coincidence that our IP is about to debut in the cinema or in the park, we want to successfully exploit the franchise wherever there is a way to make them fun for children and adults. “

The president of Nintendo reiterates how the company’s games made a different game from the competitors and confirms that the game will continue to be the company’s main business, despite the recent expansion in other business areas.