Modern e-commerce trends in online stores and marketplaces
E-commerce is literally all around us. Every day we buy and consume a huge number of products – from physical to virtual. This applies to the food we eat, the technology we use, the social media we spend time on, and the mass of “free” information we receive every day. All this is part of a huge economic machine in which we endlessly buy and consume something.
More than 90% of all the above purchases are related to e-commerce – purchases made on the Internet. Even if you are not buying anything right now while browsing the feed on social networks, reading news on various portals or watching videos on YouTube, advertising on these resources is designed so that your viewing is paid by the advertiser of the advertisement that you brushed away.
Speaking of purchasing physical goods, offline purchases have dropped significantly since the 2022 pandemic and so far the situation is moving with the advantage of online shopping.
This all means the rapid development of e-commerce industries around the world. Like any dynamically growing market, e-commerce sites and marketplaces are constantly coming up with new methods to satisfy the customer and effectively sell their products and services.
Below, we’ll take a look at the hottest e-commerce trends that are picking up or are already gaining momentum.
With the onset of the pandemic in 2020, the trend of preserving the ecology of the planet has increased significantly. People have become even more worried about reducing emissions into the environment. This led to a trend in the reuse of things and materials: food containers, bags, clothes, plastic things and so on. The second important trend is the recycling of materials such as plastic, glass and metal. Instead of re-manufacturing them and releasing heavy gases into the atmosphere, the recycling of such materials is designed to reduce emissions into the atmosphere.
It has long been noted in e-commerce that people are willing to pay more to get the same product, but harmless to the atmosphere and the environment.
Niche sites and marketplaces are also gaining popularity, which, with the same motives, sell products for reuse. Also, the popularity of the second-hand section on the Ebay site and the like is growing.
- Globalization of e-commerce
It has long been noticed that large companies are dynamically expanding not only in their own industry, but also entering related ones and actively fighting for leadership in them. This demonstrates a tendency to cover as many areas of human life as possible. By this, giant companies expand their circle of influence and accelerate technological progress in these industries. One clear example of globalization is the continuous expansion of Amazon, which already occupies a leading position not only as a marketplace, but also as a provider of IT services and services.
- Niche marketplaces and online stores
Against the backdrop of constant races of giant companies, a trend is actively developing for medium and large e-commerce businesses to become the first in their niche. Marketplaces and online stores that specialize in one direction of goods are more popular and trusted among potential customers than marketplaces that sell everything.
There are still thousands of niches that are not occupied by a major player, and especially a marketplace. The issue of developing a marketplace requires extensive experience in creating e-commerce projects and precise planning. Therefore ecommerce marketplace development, we recommend contacting experienced teams of specialists.
- Social shopping
This trend appeared quite spontaneously when Instagram users tried to sell their professional services. When it became clear that such a sales channel works, Instagram finalized the functionality of the social network and provided for the possibility of selling goods as well. For a long time, this trend was picked up by other social networks and still it remains in force.
- Digital technologies
With the advent of Covid 19, the world has felt the importance of digital technologies in everyday life more than ever. Thanks to digital technologies, the level of communication between people almost did not decrease, and all work was organized remotely. The economies of the largest countries continued to work thanks to digital technologies, and this trend continues to this day in e-commerce. All medium and large companies strive to automate all processes as much as possible and introduce digital technologies into their business.
To maintain high manufacturability in your business or build an e-commerce project from scratch, we recommend contacting a team of professionals – go now!