Pros and Cons of Explainer videos

Probably Many of us have heard about explainer videos. This is because such videos are now at the peak of popularity. That is why we will talk about them in more detail.

What are these videos used for?

As a rule, an animated explainer video is used on the web resources of various companies. This is done to attract as many customers as possible and increase conversions. The thing is that in such videos you tell the most interesting facts or stories about the company that interests potential customers and motivates them to make a purchase.

Of course, such videos have their pros and cons. We will talk about them in this article.


Let’s start with the main benefits of explainer videos.

-It promotes engagement, a kind of emotional connection between the brand and the customer.

-This way you can Optimize your SEO positioning.

-Video is the most popular format among users. To the point of going viral. People love video content, so this is a huge plus.

-Improves company productivity by increasing conversion rates.

-Provides a deeper knowledge of the product or service offered in the video.

-It keeps the message in the user’s memory much longer than any printed text.

-Explain in 1 minute, which will take you thousands of written words.

-Increased user traffic to the site. In fact, it has been proven that more than half of the people who watch a brand’s video visit its website immediately afterward.

-It creates interaction through an interest in the topics offered to the public.

-It easily adapts to the network or social environment in which it will be published.

-Quickly attracts the attention of users.

Due to this advantage, such videos are used more and more often. Despite this, it also has some drawbacks, especially if the video is created by non-professionals in this field who fail to reveal its full potential:

-An effective video marketing strategy requires a lot of effort and time.

 -Patience! Sometimes, in order to get a good result, you just need to wait. Perhaps the best option is to leave it in the hands of a working group specializing in audiovisual production.

– The cost of a video marketing strategy will largely depend on the goals you want to achieve. Sometimes it may seem too high.

In order to avoid all the shortcomings, it is best to turn to specialists, namely They are the ones who will help. Overcome all difficulties and implement the project at a high level. These are not even disadvantages. Just the difficulties of the path, the goal of which is worth it.

Video, the format preferred by new generations

Video is a very modern and trendy format that is preferred by many. Ideal marketing content for new generations (Y, Z) to connect with them quickly, directly, and emotionally. They were born into a universe of immediacy and technology. Here and now. And this makes the consumption of audiovisual content on the Internet one of the most relevant today.

While millennials consume content on platforms like streaming, centennials prefer other social media like TikTok, IGTV, and YouTube. The most important thing for brands that want to attract this type of audience is to analyze and understand their interests. The reasons are clear: TikTok offers short videos and original content, just like Snapchat. With YouTube, it’s easy to learn new things in a simple way. And IGTV interacts very well with a younger audience. The popularity of these platforms proves that video content is now at its peak of popularity.

Therefore, it’s time to take the opportunity and attract as many users as possible to your product, with the help of an exciting and unique explainer video. It is this content that will set you apart from your competitors and help you be the best among the best.