The Different Types of SEO Explained

When you hear the word “SEO,” what comes to mind? If you’re like most people, you probably think of it as some combination of black hat techniques used to “game” the search engines. Or maybe you think of it as a way to get more traffic to your website by optimizing your site for better search engine visibility.

Both of these are partially correct, but they’re only a small part of what SEO is. In reality, SEO is a lot more complicated than just optimizing your website or using shady techniques to get ahead.

To help you understand SEO and how it can benefit your business, we’ve put together this complete guide to SEO. In it, you’ll learn:

  • WhatSEO id
  • Different types of SEO
  • How SEO can benefit your business
  • And more!

Keep reading to get started.

What Is SEO and Why Is It Important?

SEO, or “search engine optimization,” is the process of improving the visibility and ranking of your website or web pages in search engine results pages (SERPs).

The higher your website ranks in the SERPs, the more likely people are to find and click on it. And as you might guess, this can lead to increased traffic and higher conversion rates for your business.

To put it simply, SEO is important because it can help you get more traffic to your website, increase brand awareness, and, ultimately, boost your sales and revenue.

There are three main types of SEO: on-page SEO, off-page SEO, and technical SEO. In this article, we’ll dive into each of these three types of SEO and talk about what they mean for your business.

On-Page SEO

As reported by Digital Authority Partners, on-page SEO is the practice of optimizing your website or web pages to rank higher in search engine results. This includes optimizing your website’s title tags, meta tags, header tags, and content to make it more “search engine friendly.” On-page SEO tasks may include:

Conducting SEO Audit

One of the most important steps in on-page SEO is conducting an SEO audit. This helps you identify any areas where your website or web pages could be improved to rank better in the SERPs.

To do an SEO audit, you’ll need to analyze your website’s structure, design, content, and more. You can use tools like Google’s PageSpeed Insights or Pingdom to help you with this.

Updating URLs and Page Titles

Your website’s URLs and page titles play a role in your ranking in the SERPs. This is why it’s important to make sure they’re optimized for both search engines and humans.

To optimize your URLs and page titles, you should:

  • Use keyword-rich phrases
  • Keep them short and sweet
  • Make them easy to read
  • Use dashes (-) to separate words
  • Include your target keyword early on

Avoiding Keyword Stuffing

You have things to do and one important action not to do when doing on-page SEO: keyword stuffing. This is when you include too many keywords in your content in an attempt to rank higher for those keywords.

Not only will this make your content difficult to read, but it will also get you penalized by Google. So, instead of stuffing your content with keywords, focus on using them naturally and sparingly.

Off-Page SEO

Off-page SEO refers to the techniques and tactics you can use to improve your website’s visibility and ranking in the SERPs that don’t involve making changes to your website or web pages. Some common off-page SEO techniques include:

Link Building

One of the most important things you can do for your off-page SEO is to build links to your website. Links are basically like votes for your website; the more links you have, the higher your website will rank in the SERPs.

Brand Mentions

When other people mention your brand or business online, your website’s visibility and ranking in the SERPs can improve. This is because search engines see these mentions as a signal of your website’s popularity and relevance.

To take advantage of brand mentions, you can monitor the web for mentions of your business and then reach out to the people who mentioned you.

Guest Posting

Guest posting is when you write a blog post for another website in your industry. This is a great way to get exposure for your business and local SEO, as well as to build links to your website.

When guest posting, be sure to:

  • Choose high-quality websites
  • Write a well-written, informative article
  • Include a link back to your website

Technical SEO

Technical SEO refers to the technical aspects of your website that can affect your ranking in the SERPs. This includes things like your website’s code, structure, and site speed.

Some everyday technical SEO tasks include:

Creating a Mobile-Friendly Website

More and more people are using their mobile devices to search the web. Creating a mobile-friendly website is essential to be able to capture this market and is part of technical SEO.

To create a mobile-friendly website, you should:

  • Use responsive design
  • Avoid using Flash
  • Use a small, easy-to-read font
  • Make sure your website loads quickly

Improving Website Speed

Website speed is a significant ranking factor for both desktop and mobile searches. It’s essential to make sure your website loads quickly. If you have a slow website, you can use Google’s PageSpeed Insights tool to help you improve your website speed.

Optimizing Internal Links

Internal links are links from one page on your website to another page on your website. They help search engines and users navigate your website and find the information they’re looking for. If you have a lot of pages on your website, make certain that you optimize your internal links so that search engines can easily find and index all of your content.

Integrate Mainwords In Image Alt Text

Last but not least, you should use main words in your image alt text. Search engines can’t “see” images, so they rely on the alt text to understand what an image is about. Better image alt text for your images means better rankings on SERPs.


When it comes to SEO, many different factors come into play. But by focusing on the three main types of SEO—on-page, off-page, and technical—you can put your business on the path to success.