The Role of Social Media for Online Casinos

Social media is a great platform for advertising and creating a presence in almost all businesses. According to statistics, every second person in the world uses some form of social media every day so it is no surprise that ads on these sites can reach more people than television commercials or billboards. 

In this article, we are going to explain how social media can be used in the online gaming industry. Luckily for us, we could discuss this topic with a Canadian iGaming expert Michelle Thomas (find out more about Michelle). 

Find the right platform

There are many social media platforms. The most popular ones are Instagram, Facebook, TikTok, YouTube, and Twitter but there are a handful of less popular ones too that can still reach lots of people. 

Social media users are segmented, and different demographics tend to use different platforms. It is not only an age or gender thing though. People in Canada may use different platforms than people in India so if you are trying to promote a Canada online casino you should stick to the platforms that are the most popular in Canada. 

Ways to use social media

There are several ways to use social media in casinos. Most platforms will place paid ads, and this is a rather obvious way of the advertisement, but you have a bunch of other options too. 

Customer engagement

Once you have a steady base of followers you should keep posting exciting promotions. You can organize tournaments, offer special promotions with a time limit, or display bonus codes that are social media exclusive. Another great way of extending the circle of your customers is rewarding your followers for sharing your post. For example, you can offer a bonus for sharing the post or inviting their friends. Social media in slots is particularly useful. Giving out free spins is a sure way of attracting new customers to your site. 

Share information

Sharing educational videos on YouTube or useful casino content – such as articles on “blackjack strategy tips” or “how to play roulette” – on Facebook can earn you some credibility. Potential customers will look at your casino as an expert in the field and they will have more confidence in playing at your site. 

Gather feedback

By the number of likes and shares, you will get a picture of how popular your casino is. You can also allow people to leave comments under your post. This is useful for you because you can get honest feedback on what is working well and what is not. This will also depict you as a transparent organization that has nothing to hide. You can also check out the Insights tool in Facebook Business Suite in order to understand the results of your social media efforts on Facebook and Instagram.

Receive direct messages

Many people prefer to get in contact with businesses nowadays on Facebook or Twitter. Nobody wants to make phone calls anymore or wait for emails to be answered. People expect instant answers on social media, and they should get it. Get a member of your customer support team to answer messages on social media. 

Utilize social gaming

You can create direct routes between iGaming and social media by offering casino games for free on social media. People love playing games with their friends with absolutely no costs involved and hopefully, at some point in the future, these customers will become real-money customers. 

Create hype for your new game

New games are always great money-makers at online casinos. When you are about to offer a new game on your site you can easily create hype for it on social media. The more exclusive it sounds the better. For example, you could say something along these lines: “This new game is finally available for Canadian online casino players”. This way of advertising very often gets people excited about a new game or service. Twitter is a very suitable platform for hype creation as they base their business model around what is trending. We have 7 more exciting facts about online casinos that you may not know so make sure you check out the article by clicking on the link.


Social media is a great platform for advertising your casino business. Apart from paid ads, there are a bunch of different ways to popularize your casino, your services, and your games.