What is a Video Portal & Why Should You Get One?

When you have a business to run, video content plays an important role. You need to create videos for marketing and training purposes, and share them accordingly. In addition, you may also have tutorials and updates in video form. Now that people have good internet connections from services, like Cox bundles, you can reach out to them in audiovisual form. You need a proper system to watch and share these videos, as well as edit them. Otherwise, you’ll find yourself all over the place trying to find the right video for the relevant task. 

Therefore, you need a video portal for a variety of purposes. It will help you distribute your content, share videos both internally and externally, and also let you control video access. These are just a few benefits among the many it offers. You should invest in a video portal and use it in multiple ways to meet your marketing, sales, and other goals. 

What Is a Video Portal?

A video portal is simply a platform which offers user-created or professionally created videos to its viewers. So, it is a portal where individuals and organizations can upload videos they’ve made for various purposes. It is basically a platform for them to upload and distribute their video content. 

YouTube is one of the biggest examples of a video portal, but Vimeo and other options are also out there. These make it easier to share videos with your desired audience and contribute to your reach significantly. Therefore, they can play quite an important role in your marketing and other activities.  

Why Are Video Portals Important?

Video portals are quite important for any business to thrive. It is especially necessary if you have a very customer-facing approach and want them to be well-informed. In addition, you can also use your video portal for internal purposes like training. Here are a few ways in which video portals can benefit your company. 

Distribute Content Instantly  

First of all, you can instantly distribute content if you use a video portal. You won’t have to find a place to host the videos you make if you already have a video portal on board. This way, when you create a video, you already have the relevant platform to distribute it. 

In most cases, this sharing and distribution is instant. You just have to upload your video, and share it on various social media platforms. You can even choose the audience you want to share your video with, and target the relevant people for your content. This helps you maximize your benefits from video content, and lets you reach the right people. 

Reach a Wide Audience

Videos are the most widely consumed and shared pieces of content on the internet. This is because people can relate better to audiovisual content than simple text content. When you create and share attractive videos, you have the potential to reach a huge audience. 

A good video portal will have its existing audience which you can reach out to. In addition, these portals allow social media sharing, which can help you reach an even wider audience. Furthermore, if your video is attractive enough, then your audience may even share it on their own social media pages. This can widen your net even further. 

Run Training Modules

You can also use video portals for internal purposes in addition to external marketing reasons. For example, if you want to train your employees in things like cybersecurity and professional behavior, then you can create videos accordingly. 

Then, you can use your video portal to send these videos to your employees. This way, you won’t have to physically gather everyone to receive this training. Instead, you can reach all of your employees instantly and make sure they are up to date with your internal processes and expectations. You should create various series of training videos, and allow employees to access them whenever they need a refresher of that information. 

Control Video Access

One of the best aspects of video portals is that you can control who can access or watch your videos. You can divide your videos into different categories or playlists, and set their accesses accordingly. For example, you may want different cybersecurity protocols from different teams. You can create different videos and then give each team access to the videos relevant to them. 

In addition, you may also have confidential videos like product previews, designs, or advertisement ideas. You can share their access with the appropriate stakeholders, and prevent unauthorized viewers from seeing them. Therefore, video portals also help you control video access. 

In conclusion, a video portal is a highly useful tool. It lets you share and distribute videos to your audience and also create videos for your internal use. Therefore, you should choose the right video portal for your company.